Philippa Dunjay on LinkedIn: Amazing use of turning an anniversary campaign into something users will… (2024)

I fact-checked with this my Welsh-speaking friend!#welsh #AI #startup #OpenAI #videoads

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Have you seen CapCut now has a Business offering? What do you think?

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TikTok of the Week - SylvanianDramaI was so pleased to see Sylvanian Drama got their account restored recently. One of TikTok's most original and most entertaining accounts and one we referenced all the time inside TikTok. They have 2.5m followers and their videos regularly do 1m+ views. What can we learn from them? 👉 Do one thing well. TikTok rewards a niche (and you consistently know what to expect when you see it in your feed). Brands - be consistent!👉 Deadpan humour. Sylvanian acts like a soap opera - could your brand do episodic content, or embrace edgier humour?👉 Short-form and fast-paced. Each TikTok functions like a tiny episode (with music, scene chats and captions building the drama) with a beginning, middle and end. Embrace the new narratives of TikTok. Props to Burberry for embracing them as a Creator partnership last year. I'd love to see more brands being experimental with their Creator choices. #tiktok #marketing #video #socialmedia #advertising

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Mark Zuckerberg on today's Meta earnings call predicted the future:"Over the long term, advertisers will basically just be able to tell us a business objective and a budget, and we're going to go do the rest for them."Would you entrust your brand to Meta?Especially when they also want your ad dollars...But they do have all the data? At Gala, we want to humans to do what they do best - creating, joking, scripting, art directing, editing, shooting - and use AI to do the boring bits - the variations, amends and localisations.What do think the future is? Comment below to let us know.#ai #advertising #marketing #socialmediamarketing #meta #facebook #instagram

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A Golden Kitty on Product Hunt is a Golden Lion at Cannes for people who make tech products, not ads. Hear from my co founder Tanmay how it's done here -

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What hook line is best for a fictional Olympics dating app? Comment and let us know what line and model you like most...#ai #copy #olympics #app

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The Olympic VIllage is just like the Love Island villa...And it's the athletes on TikTok telling us that.Thousands of young people at the peak of their fitness game, from around the world, hanging out together in a giant village, finally released from punishing training schedules, with nothing to do once their competitions are done?No wonder the Olympics gives out 300,000 condoms...Finally TikTok gives us the insight into what it’s really like to compete at the Olympics. And beyond the flirting, we can see the sentimental moments, the friendships, the rooms, the food, the falls and the fears, all on video.#TikTok #viral #Olympics #Paris2024 #videomarketing

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You have to try this one weird trick…When we started at TikTok in 2020, none of our clients understood 'hooks'. The term wasn't even really widely used. Most clients and ad creatives still think in TV terms - where you have a beginning, middle and end, where you have 30-60 seconds of slow unfolding narrative, in a space (somewhat) free of distractions.But for as long as we've had the internet, we've had hooks. From email subject lines to click-bait headlines; from “hot girls in your area” to “this one weird trick” on banner ads - those of us in the media and marketing space have learnt how to capture consumer attention in the shortest snappiest way possible.As Meta taught us back in the day, putting the most interesting and unusual content in the first three seconds is the best way to do a narrative online. So what's your hook?🥊 Find your most unusual, eye-catching, emotive, funniest or highest energy clip and put it first, even if it's out of narrative order.🥊 Create a sentence that draws the user in (thinking user and content first, not a brand line first) and overlay it as a text box🥊 Use voiceover or sound to immediately establish the mood#ai #advertising #hooks #contentmarketing #socialmediamarketing #meta #tiktok #ads

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Early customer feedback coming in hot 🔥

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